What is Kelley Blue Book
According to Harris Poll, Kelley Blue Book was the top brand for online auto shopping from 2012 to 2014. Additionally, the business won a WebAward for Outstanding Website in the automobile category for two consecutive years.
Recognized by both consumers and the automobile industry, Kelley Blue Book is a vehicle value and automotive research firm based in Irvine, California. The Cox Automotive division of Cox Enterprises owns the business. Since 1926, Kelley Blue Book has been one of the most trusted names in the auto industry.
You might say we literally “wrote the book on car values”. And today there’s no better place to find the value of your current car than KBB.com. Whether you’re trading in your car, selling it privately, or taking advantage of the Kelley Blue Book® Instant Cash Offer, They’re here for you.
How it started Kelley Blue Book
Les Kelley started the Kelley Kar Company, which was the company’s original name, in 1918. Three Model T Fords were used by Kelley to launch the business. Buster, his younger sibling, was a lot boy for Kelley. In 1926, Kelley released the first Blue Book, which has since become a standard resource in the automobile industry for estimating car worth, utilizing information gathered from the dealership.
The Kelley family maintained its dealership business in Southern California for many years after the founding of Kelley Blue Book in 1926. By the 1960s, the business had changed from being a vehicle dealership to a specialized publisher and was concentrating on creating its auto pricing guide. The Kelley Blue Book guide became the first magazine to calculate a car’s worth using mileage.
In 1995, Kelley Blue Book established its corporate website, which featured price and advice from its printed book. AutoTrader.com acquired Kelley Blue Book in December 2010. Following the takeover, the business ran as an affiliate of AutoTrader.com, Inc.
To expand into China, the business partnered with Bitauto Holdings Ltd. in 2013.
Who Sponsored Kelley Blue Book
With Hendrick Motorsports, Kelley Blue Book agreed to a two-year sponsorship deal to serve as the primary sponsor of Dale Earnhardt Jr.’s No. 88 Chevrolet SS NASCAR Sprint Cup Series team in 2014.
Services Provides By Kelley Blue Book (KBB)
The business provides market value prices for all new and old cars, motorbikes, snowmobiles, and personal watercraft. Kelley Blue Book offers a fair market range and fair purchase price for both new and used cars, based on actual transactions of what other people paid for a vehicle and frequently adjusted as market conditions change.
The MSRP and dealer invoice prices for new cars are also disclosed by Kelley Blue Book. Typical listing price, certified pre-owned price, trade-in value, and private party value are all provided for used cars by Kelley Blue Book. In addition, Kelley Blue Book provides 5-year cost to own data for new cars as well as expert and customer vehicle reviews and ratings.
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