How To Find a SEO Friendly Domain
Before you get down how to find a domain, it’s worth noting that choosing search engine names gives you a good boost for online success. Search engines love a keyword rich domain because it is perceived to have some degree of relevance. Your website will rank remarkably well when you focus on choosing a domain that targets keywords for your core business. Choosing a friendly website address will help you attract your target audience to your website, thereby increasing your conversation rate, which will lead to more sales for your online store.
Consider the following simple steps you can take to have a good friendly domain for your online business:
- Your website name should be the same as your domain name
- Better Domain: Brand Specific or Generic?
- Extended registration period
- Domain name length: long or short?
- Which extension?.COM,.ORG,.NET
5 Tips to Choose an SEO-friendly Domain Name for You
1. Your website name should be the same as your domain name
Naming your website after your domain may sound obvious to some people, but most websites are NOT named after their domain name. I can’t stress enough how important it is to name your site after your domain name, for the simple reason that when your audience thinks of your website, they will think of the name. If your site name is also your URL, they will automatically know what to type into their browser to get to your site. For example, when people think of IBM, they don’t have to think about what URL to type into their browser to get to IBM’s site. In this example, the website name is also the URL.
Let’s say your business or website is called “HP”, but unfortunately someone else has registered the domain. As a result, you have another domain called “vasefirma.com”. What happens when your customers remember that HP has a product they want to buy and of course they enter the hp website. They will end up on your competitor’s website. This situation will mean a lost sale for you and a win for your competition. With the fast-paced world of the Internet, where consumers, academics and researchers automatically turn to the web for information, it pays to have a domain name that reflects your website or business.
Is it unrealistic to expect your potential customers to remember an unrelated URL just because you think they should? Make it easy for them to find you and do repeat business with you, which will lead to total brand loyalty. What if you can’t get the address of your choice? How committed are you to your brand name and this particular name? If you already have an existing brand that you’re familiar with, you probably don’t want to drop that name just because you couldn’t get a domain.
Building and establishing a brand takes a lot of time and money. Therefore, you can simply try to buy a domain name from the current owner. How do you find out who owns this domain? You will need to search the global “whois” information database for the domain and contact the person listed to see if they are willing to sell it to you. You can look up the “whois” database for details.
2. Better Domain: Brand Specific or Generic?
What I would recommend here is to buy both. Every online project is different. You can build your website on a generic domain and redirect your brand name to the generic domain. This way you can get the added benefit of link building with a keyword based name, but also be able to include your branded domain name in your advertising, radio, newspapers, magazines, etc. Another benefit is also the ability to sell the site in the future.
If you’re a corporate organization, you’d typically want to use a branded domain because you’ll be around for a long time. If your project is an affiliate site, I suggest you go with a generic name because usually after a while you will get bored with the project and you can sell it and move on to something new. The best strategy is to try to stick to branded domains as much as possible.
For this reason, I personally feel that a domain that matches your brand name is very important. The very name you use to promote your product is the name you’ll want for your website because it’s the first thing people try in their browser when they want to visit your website. It’s also easier for them to remember, and anything that’s easy to remember is more likely to be tried than an obscure domain name.
3. Extended registration period
The question is, should you register or renew your domain name for a long time? And if so, for how long? If you want to stay ahead of the competition, you can consider how long your competitors have registered their domains. If your competitors have generally registered or renewed their domains for one or two years, you may consider registering your domain name for 5 or 10 years.
The expiration date and age of your domain can help your search engine rankings, as search engines use age to determine the trustworthiness and authenticity of a business as a whole. Newer domain names with shorter expiration dates are sometimes classified as spam sites by search engines. While this may be a small victory in search engine terms, it is worth the effort. It certainly makes business sense to register an address for at least 5 years and a maximum of 10 years.
You don’t want to deal with the cumbersome annual domain renewal process. It is best to get a domain that you want to keep for a while and renew it for 5 to 10 years. If your domain expires, it will be released as a public domain and there is a good chance that someone will register your domain right after it expires. If for whatever reason you have not been able to renew your domain, someone following a “watch list” of expired domains will try to cash in on the success of your online business that you have built up over the years.
When this happens, all the traffic you’ve built up over the years with that domain will be lost to someone and many years of hard work are gone. By renewing a domain name for several years, your domain name will not expire for a period of time and will not be available to buyers with an expired domain.
4. Domain name length: long or short?
Domain names can be a maximum of 67 characters. Don’t go with an obscure domain name like abs.com when what you really mean is Automated Breaking Systems.com. Given this point, there seems to be an argument from a different professional angle as to whether a long or a short domain name is better.
Any way you look at it, shorter is better because it’s easy for people to remember, unlike a long domain name that’s hard to remember and certainly prone to typos when typing into a browser.
More arguments are piling up in favor of shorter domain names because they are easier to remember, easier to type and much less prone to errors: for example “bt.com” is easier to remember and less prone to typos than “britishtelecommunication.com”.
Some of the arguments in favor of shorter domain names are purely academic. It is becoming more and more difficult to get short meaningful domain names. If you manage to get a short domain name, we advise you to make sure that it is a meaningful combination of characters and not an obscure version.
5. Which Extension? .COM,.ORG,.NET
One common question I always get is from people who can’t get the “.com” domain of their choice, but find available “.net”, “.org” or other domain-specific top-level domains (TLDs) country (eg .uk,.in,.fr,.ir etc.). Should you use a country-specific top-level domain?
The answer is not as clear cut as you might think. If your website or business serves a local community, such as curry delivery or a dance club and the like, then it makes business sense to get a country-specific domain. You actually benefit from such a local domain because people in your country know they are dealing with a local entity, which is what they want.
It is also beneficial for highly targeted traffic when it comes to your search engine campaign. After all, if they stay in (say) the UK, they probably won’t want to order a curry from currydelivery.com, which may look like an American or international site. You’ll have better luck calling it currydelivery.co.uk, i.e. with a UK domain, which immediately reassures people that they’re dealing with a local business.
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